UNAM Chicago

One Institution. One Bilingual Brand Experience.

Bringing programs, audiences and communications together through a unified visual and digital system.

The Challenge

UNAM Chicago serves as an academic, cultural and community bridge between Mexico and the United States. But its website, program identities and event communications did not yet feel like parts of the same institution. It needed a bilingual brand experience that could bring them together without erasing what made each program distinct.

The System

Members of the LABU team redesigned the bilingual website, established visual standards and developed a flexible identity system for programs and events. Each expression could have its own voice while remaining unmistakably part of UNAM Chicago.

The Transformation

The result was a clearer, more contemporary and cohesive institutional presence across digital, academic and cultural touchpoints—along with practical tools UNAM Chicago could continue using as its programs and communications evolved.

Bilingual Website Redesign: UX & Prototyping
Visual Style Guide for Future Updates
Program & Event Identities. Distinct Programs. One Institution.
Promotional Materials
2nd Migration and Indigenous Peoples Colloquium — Visual Identity, Event Poster, and Digital Assets
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Bring Us Your Boldest

Brands, agencies, dreamers; if you’ve got a challenge, a pitch or an idea itching to be born, we’re here to make it unforgettable. Pick a path below and let’s talk.

Let’s Talk About Your Brand

If you’re a brand looking to resonate with the Latino market, create campaigns that stand out or refresh your communications, let’s talk. Your project is the center of our universe.

Let’s Talk About Your Pitch

Are you an agency that needs an extra creative arm in Spanish, support on a pitch, or a cultural collaboration? We’re your allies. We partner without bureaucracy.

Let’s Talk About Your Creative Needs

Need a temporary creative team, culturally rooted content for social, or help in an advertising emergency? We can jump in quickly and give your project the identity it needs.

(773) 362-2500

letsdothis@labu.us
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