When do you call LABU?
Not when you need another campaign.
When you need an idea people will remember.
01 — When you’re about to invest in work that can’t afford to be forgettable.
02 — When you want people to prefer your brand—not just recognize it.
03 — When your team can execute, but the big idea still hasn’t landed.
04 — When you need people to care, not just pay attention.
Selected Case Studies
At LABU, we turn strategy, culture and human truth into stories people can feel.
Below is a glimpse of the kind of bold, intentional thinking behind LABU — a little strategy, a little chaos and a lot of soul.
Farmers Insurance – Happiness
Farmers Insurance – Happiness
TV, Web/MobileFarmers Insurance – Camping
Farmers Insurance – Camping
TV, Web/MobileKaiser Permanente – Rain
Kaiser Permanente – Rain
TV, Web/MobileFarmers Insurance – Guitar
Farmers Insurance – Guitar
TV, Video, Web/MobileFarmers Insurance – Peace
Farmers Insurance – Peace
TV, Web/MobileFarmers Insurance – That’s What It’s All About – Man
Farmers Insurance – That’s What It’s All About – Man
TV, Web/MobileHerdez – Quick trip to the store
Herdez – Quick trip to the store
TV, Web/MobileSpam – Imagine it. Serve it.
Spam – Imagine it. Serve it.
TV, Web/MobileHerdez – From above
Herdez – From above
TV, Web/MobileHow We Help
The right idea is only the beginning.
We help brands and agencies turn strategy into work that people remember, care about and act on.
- Brand Strategy
Find the human truth your brand can genuinely own. - Creative Development
Ideas worth noticing. Ideas worth remembering. - Campaigns
Integrated campaigns built to create preference, not just impressions. - Content
Stories people choose to spend time with — not just scroll past. - Agency Partnerships
Senior strategic and creative support behind the scenes, whenever you need it.
Our Mission:
Creating Happiness
At LABU our mission is simple. We create happiness for you and for us.
We do it through ideas that move people. When creativity meets culture something deeper happens. Brands stop selling and start meaning.
This is where we live: where strategy feels, design speaks and creativity moves with Latino soul. We are dreamers, contrarians and iconoclasts and we create work that is unforgettable, not just famous.
Why US
In big agencies your brand is one of thousands.
At LABU it is the center of our world.
You work directly with senior talent, the people who actually built the work you admire, not a junior duo learning on your budget. We are award winning creatives who earned our stripes inside top agencies. We created LABU to make the kind of work big shops avoid: brave ideas charged with culture, truth and soul. Some of us still collaborate with those networks, but LABU exists for one reason: to give your brand the attention it never gets inside a big machine.
And here is our promise: we will be honest with you.
If something hurts your brand, we will say no.
If what you want is someone who agrees with everything, we are not your shop. We would rather challenge you with ideas that make you unforgettable.




